The shelf just went live.

Halo 360 turns retail floor space into a premium digital media network — modular towers that showcase product and sell media, from a single store to a national chain.

The film

AdSphere — Halo Series film

One system. Any brand.

Halo 360 full tower with a beer campaign wrapped around both LED bands
Halo 360 full tower with a footwear campaign
Halo 360 full tower with a beverage campaign
Halo 360 full tower with a water campaign
Halo 360 full tower with a champagne campaign
Halo 360 full tower with a snack campaign
Halo 360 full tower with a gaming campaign
Halo 360 full tower with a sportswear campaign
Halo 360 full tower with a vodka campaign
Halo 360 full tower with a biscuit campaign
Halo 360 full tower with an energy drink campaign
Halo 360 full tower with a beer campaign

0%

of purchases still happen in-store.

Nielsen

0%+

of brand media budgets now go to digital.

eMarketer

$0

retailer capital outlay. Halo 360 deploys on a lease.

The budgets went digital. The buying never left the store.
AdSphere closes the gap.

The channel

Retail’s last untapped channel. Now on.

Retail media is the fastest-growing ad category in the world — but almost all of it lives on retailer websites and apps. The physical store, where the overwhelming majority of purchases actually happen, has stayed analogue.

AdSphere makes the store itself addressable. Premium digital placements, sold like media, running on infrastructure the retailer never has to buy.

Halo 360 · One canvas

The hardware

One module.
Any configuration.

Every Halo is the same 90° module. Join them and the screen wraps further — 90°, 180°, 270° or the full 360°. Matte black steel, two curved LED bands, four lit shelves.

  • 2440 mm8′0″ tall
  • Ø 1222.5 mmfull round
  • 480 / 320 mmLED bands
  • Fourlit shelves
Halo 360 tower, both LED bands running one cyan wave creative, four shelves of whisky under white halo light
Halo 360 tower running three different whisky brands on separate quadrants, each with its own bottles on the shelves beneath

Four quadrants

Four suppliers on one tower. Or one, all the way around.

Every 90° quadrant is its own screen and its own shelf bays. Sell it to one supplier, schedule it on its own, stock it with their product — then do the same with the next quadrant. Or hand the whole circumference to a single brand and run one creative right around it.

Four suppliers · one per quadrant
One brand · the full circumference
  • Each quadrant carries its own creative and its own product, independently.
  • Four insertion orders on one footprint — or one order for the full unit.
  • Joined quadrants behave as one canvas, so a takeover wraps without a seam.

Configurations

Built from quarters. Any arc.

Bolt one to four modules together and the screen wraps 90°, 180°, 270° or the full 360°. Every arc is available in two lines — Halo 360 with two LED bands, or Halo Mini with one.

One module. Tucks into a corner or caps a shelf run.

Halo 3602440 mm · two LED bands
Halo Mini1960 mm · one LED band

Placements

Every arc has a home in the store.

Corner

90° · One module

Caps a shelf run or activates a corner.

611 × 611 mm footprint · 864 mm face

Gondola end-cap

180° · Two modules

The gondola end-cap, reinvented.

Fits a standard end-cap bay

Column wrap

270° · Three modules

Wraps a column or turns a corner run.

Three quadrants of screen · one canvas

Open floor

360° · Four modules

A free-standing media landmark.

Ø 1222.5 mm · 2440 mm tall

01 / 04
2440 mm · 8′0″ tallDual curved LED bandsP1.86 pixel pitchFour lit merchandise shelvesMatte black steelOne power cord

In the wild

Every category. Every store.

GroceryHalo 360
LiquorHalo 180
BeautyHalo 360
ToysHalo 360
GamingHalo 180
PharmacyHalo 90

The model

Lease. Book. Broadcast.

  1. Retailers lease the units.

    No capital outlay. AdSphere installs, connects and maintains the hardware.

  2. Brands book the placements.

    Monthly placement fees for premium screen time and shelf presence, booked by store, region or network.

  3. The network runs itself.

    One cloud dashboard schedules content, routes approvals and reports performance. The retailer keeps the media revenue.

The platform Coming soon

One dashboard. Every store.

Scheduling, approvals, device health and reporting for the whole network — whether that’s one tower or a thousand. In development.

Demo data
Units online
—
Campaigns live
—
Awaiting approval
—
Proof-of-play today
—

Now deploying

Already on the floor.

Deployment

Initial deployment underway with one of the country’s largest liquor retailers.

Distribution

National distribution proposal in market with a major wholesale group.

Showroom

Live showroom in Collingwood, Melbourne.

Pilots

Pilot requests open from additional retail groups.

See it running.

Stand inside the network and watch a takeover wrap the drum.